The most effective medium for advertising toys depends greatly on your target market demographic and your business' products. For example, technological toys and computer games may call for a different advertising medium than toys intended for toddlers. The key is to secure an advertising medium that allows you to effectively communicate your company's message and generate excitement for your products.
Results and Your Message
There is no direct link between the dollars you spend on product advertising and the success of your business, according to Entrepreneur magazine's website. Your results are directly linked to the message contained in your advertising and how it connects with consumers in your target market. For example, if your company's toy product is targeted to preteens, your message should generate excitement in this target market and also appeal to parents to encourage them to buy the product. This is what the Media Awareness Network's website refers to as "pester power"; the ability of advertising to encourage children to nag parents into buying a product or instilling the desire in parents to purchase a product because it provides the child with the best product on the market.
Repetition is Key
The success of your company's advertising increases with the repetition of your message and how often consumers in your target demographic see it. According to Entrepreneur's website, advertising billboards and outdoor advertising reach the most people per dollar but this may not reach your target demographic depending on your company's toy product. Television and digital media advertising allows for moving pictures and sound which can more effectively communicate your company's product message and allow you to repeat your advertisements. These mediums also offer you the opportunity to target your advertising by running commercials at hours of the day when members of your target demographic are most likely to watch television or place your ads on websites your target market is more likely to visit.
Buzz Marketing
Buzz marketing is a technique which seeks to create a positive atmosphere around a particular product by advertising the product in the hands of trendsetters in the market. For toys, this is often accomplished by giving free samples of the product to celebrities or high-profile consumers your target market believes to be important. The medium in this case is the celebrities. This kind of advertising can validate your product and raise its level of esteem with your target demographic.
Most-Used Mediums
Mobile advertising can be effective for advertising a variety of products, including toys of all types, because it is the most widely used media platform in the country according to Mobile Commerce Daily's website. As of November 2010, nearly 50 percent of all cellphones sold in the United States are smart phones. This leads to an increase in web browsing and digital media consumption which you can take advantage of in your own business advertising.
