Although there are countless advertising methods, infomercials have been proven highly effective.
The infomercial has become a powerful tool in the arsenal of marketing gurus. You have 30 to 60 minutes to devote to the publication and press of your particular product. You can tell the world the great things about your product. If you are fortunate enough, you can even get a celebrity to help you sell your product. Infomercials can cast the right kind of light on your product. Infomercial advertising advantages are many.
Providing Information
You have 30 to 60 minutes to talk about your product. These precious minutes are there to allow for the most comprehensive information about your product. These minutes are also there to show your customers just what your product can do for them. While a 30-second commercial can only highlight the most obvious and basic benefits of a product, an infomercial can provide testimonials, examples, research results and more. Infomercials can sell viewers on how the product can improve their lives. For example, Proactiv infomercials focus on how the users of the product became more confident and outgoing. They got out more, dated more and had more fun because they made the decision to try Proactiv.
Providing a Sense of Urgency
Infomercials ask potential customers for the immediate sale. Infomercials provide the contact information over and over again. They ask for the customer to call within a specific time period. The infomercials sweeten the deal by adding incentives to order before the infomercial ends. Adding a sense of urgency is one of the best ways to ensure a sale if there is going to be one. This sense of urgency also enlivens the customer with the excitement of acquiring a new gadget or new product. The testimonials of previous customers for a product that purports to improve the viewer's life in some way also adds to the urgency as the infomercial viewer wants to buy immediately in order to get the same benefit as those in the infomercial. The viewer is inspired to pick up the phone and order.
Linking Multiple Items
Infomercial advertising advantages are nothing if not flexible. One of the biggest selling points to a product could be its connection to a product previously sold and advertised. Knowing that two products go together well can often be a selling point in itself. Customers learn they can buy a gourmet chopping device that works even better with the bendable chopping board. Infomercials will also group products together that customers cannot buy in the store. For example, although the Magic Bullet is now sold in stores, customers can only get the large blender and juicer attachments if they order the Magic Bullet through an infomercial.
